Cross-cultural studies examining user experience (UX) have been of interest for some time now. Cultural and social factors affect the way people experience and evaluate products. What is relevant to the consumers of one market is not necessarily relevant for others. Yet, products are becoming ever more standardised. Thus, the need to understand how design semantics operate cross-culturally is increasingly pertinent. The cognitive semiotic model (C-model) has been developed to examine the circular (‘C’) relationship between designs (designer representation), user experiences (mental processing), and how these experiences are related (user representation). An experiment was implemented asking participants to write brief qualitative responses based on their experiences of touching and seeing three design objects. Content analysis of the data revealed nine construct categories illustrating how users experienced the designs and their semantic properties. The categories have been used to establish a framework to aid future cross-cultural UX research and design.
|Keywords:||Design, Interaction, User Experience, Semiotic, Cognitive Model, Semantics|
PhD Student, Cognitive Science, Faculty of Information Technology, University of Jyväskylä, Jyväskylä, Finland